About
Sprott Private Wealth provides wealth management services to individuals with access to investments in the natural resources sector.
the challenge
Every fall, Sprott holds events across 4 major cities in Canada to bolster sales of their financial products. They were looking for a theme for their annual event to help generate approximately one hundred attendees per city. They were also looking to increase traction with their monthly newsletter.
the solution
Sprott had a successful tradition of creating events centered around their latest product offering. But for the first time in 10-years, their products were underperforming the market. At the same time, every major financial news station warned inventors of the unknown impact of the intense fluctuations in the markets. Investors were on edge and struggling to understand how to get through the uncertainty. So we put the spotlight on the elephant in the room and made ‘volatility in the markets’ the theme of Sprott’s annual event. By talking about their clients biggest pain point, event attendance increased in every city from 35% to up to 350%.
Sprott’s newsletter was performing above average but upon further inspection followed a less than intuitive format. The layout and copy were adjusted to make for a smoother read and more images from events were used versus stock photos which led to a 22% increase in their click-open rate.
