Marketing Plan

Clear Direction for Focused Growth

t Nori, we understand that as a purpose-driven organization, you have a vision that matters. Whether you're making a meaningful impact in education, healthcare, the environment, or social justice, you’re working hard to change the world. But with so many demands on your time and energy, marketing can often fall to the wayside—leaving you unsure whether the efforts you’re putting in are the right ones to help you reach your goals.

That’s where our Marketing Plan comes in. This service is designed for organizations that are already marketing but are unsure if their efforts are truly driving the results they need. Maybe you're seeing some success, but wonder if you’re focusing on the right channels, or maybe you’re stretched too thin trying to juggle marketing tasks with your core mission. Whatever the case, we’ll help you gain the clarity you need to spend your time and resources where they will have the most impact.

At Nori, we believe that no two organizations are the same. That’s why each Marketing Plan we create is completely customized to fit your unique strengths, challenges, and goals. We take a hands-on approach, partnering with you to understand your organization's culture, values, and vision, so that the plan we create truly reflects what you want to achieve. With over 20 years of experience in the corporate world and a deep passion for helping purpose-driven businesses thrive, we’re committed to guiding you every step of the way—ensuring that your marketing efforts are strategically aligned with your mission.

How It Works

The process starts with a deep dive into your current marketing landscape. We’ll conduct a detailed interview to learn about your goals, your audience, and the tactics you’ve already tried. We’ll also perform a comprehensive audit of your existing marketing efforts, from your messaging and channels to your content and campaigns, so we can identify what’s working and what needs attention.

From there, we create a clear, actionable marketing plan that’s tailored specifically to your organization’s needs. We don’t follow trends or favor any particular marketing channel; instead, we recommend strategies that will give you the best return on investment based on your time, budget, and resources. This could be anything from refining your messaging to honing in on the right social media platforms or exploring more targeted outreach methods.

What sets our Marketing Plan apart is the level of collaboration and customization. You’ll be involved every step of the way—because we don’t just want you to follow a plan, we want you to feel confident in the direction you’re taking. We’ll work together to find the right balance of energy, expertise, and involvement to bring your marketing vision to life, while ensuring the plan aligns with your budget and time constraints.

The Results

By the end of the process, you’ll have a clear, focused marketing strategy that gives you the roadmap to success. Instead of feeling overwhelmed by all the possibilities, you’ll have a plan that prioritizes the activities that will have the biggest impact on your organization’s growth. With a solid plan in place, you’ll be able to approach marketing with clarity and confidence, knowing exactly where to focus your time and energy for maximum results.

When you choose Nori, you're choosing a partner who’s committed to understanding your vision and helping you achieve it. Whether you're looking for strategic guidance or support with implementation, we're here to help you navigate the complexities of marketing so you can make the most meaningful impact possible.